Sask. musician promoted via Google Street View
Musician followed Google car, learned pattern, then raced ahead to set up his act and placard

A Saskatoon musician looking to promote an upcoming album has succeeded in getting his picture on the new Street View feature of Google Maps.
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"One of the hardest things, beyond making music, is how to get people to hear it," Heagy said, noting that while the audience for his style of music may be limited, reaching anyone can be a challenge.

"Promoting a band is hard. And all the while I've been working on the album I've been trying to think of how I can promote it — how I can get noticed.

"When Google announced that Street View was coming to Saskatoon, a light bulb went on," he said. "I just thought Street View would allow anyone on any corner to be seen by any number of people anywhere."

Hatching the plan was one thing, execution was another.