An Expression of Joy: Painting Dynamics, Created by the New BMW Z4

December 19, 2008: Imagine a canvas nearly as large as a football field. On it bold, swirling shapes in primary colors like red, yellow and blue. As the eye uncovers the rhythm of the lines, curves, circles and color splotches, something else is revealed: these forms must have been created by tire treads! A work of art like no other, created by an artist like no other – the new BMW Z4 Roadster.

Over the years BMW has offered great contemporary artists the chance to express themselves on the surfaces of a variety of the marque´s sports cars. However, the art performance created by the young South-African Robin Rhode daringly moves beyond the concept behind the BMW Art Car Collection. Here the car is no longer just a stunning model, but itself executing artist. “This work is an expression of painting in action – my hope is to communicate the power and thrill inherent in the creation of art”, says Rhode. “For me, the use of an untraditional paintbrush like a high performance car is a great way to investigate the relationship between emotion, technology and industrial creativity.” The development of the picture, this process of formation itself is as important as the completed oeuvre. For this reason the Z4 performance is suggestively titled “An Expression of Joy”.