Man sues over lack of 'Lynx effect'

A luckless Indian romeo is suing Lynx after he failed to land a single girlfriend during seven years of using their products.

Vaibhav Bedi, 26, is seeking £26,000 from parent company Unilever for the "depression and psychological damage" caused by the lack of any Lynx effect.

Court officials in New Delhi have agreed to order forensic laboratory tests on dozens of his half-used Lynx body washes, shampoos, anti-perspirants and hair gels.

Lynx - marketed as Axe in India - is famous for its saucy ads showing barely clothed women throwing themselves at men.

But Bedi says in his court petition: "The company cheated me because in its advertisements, it says women will be attracted to you if you use Axe.

"I used it for seven years but no girl came to me."